Pricing Information & Price Policy

First Choice Liquor and First Choice Liquor Market Pricing Information;

• All prices are Australian dollars and are inclusive of GST.
• Pricing may vary based on the state your order is being delivered to. The total of your order and your delivery fees are estimated once your delivery details are provided in the checkout.
• Product prices for products listed on the website are applicable to online purchases through firstchoiceliquor.com.au only. Product prices listed may vary from prices available at First Choice and First Choice Liquor Market Liquor retail stores.
• Promotional offers and prices are as stated, with no further discounts available.
• ‘Bundle Buy’ Save Value is based on regular shelf prices of individual bottles.
• Prices are subject to variation – all current prices are displayed with the product.
• We endeavour to ensure all prices displayed are correct but occasionally an error may occur.

First Choice Liquor Price Policy Terms & Conditions

Show us a lower price on an identical stocked liquor item at a competitor premises within 10km and in the same state, and First Choice Liquor will beat the price by 5c. Terms and exclusions apply, see below for details.

• Items in question must be identical.
• Competitor’s price must be available on the day, in the state of purchase and on items purchased in the same quantities.
• Competitor must have item in stock.
• Excludes online offers, trade quotations, liquidations and clearance sales.
• We reserve the right to limit sales to reasonable retail quantities.
• Competitor’s current price must be verified.
• Competitor’s conditions may apply. E.g. Delivery fees, methods of payment etc.
• Competitor’s premises must be within 10km of the First Choice Liquor store in which you are purchasing


First Choice Liquor Market Price Match Policy Terms & Conditions

Show us a lower price on an identical stocked liquor item at a competitor premises within 10km and in the same state, and First Choice Liquor Market will match the price. Terms and exclusions apply, see below for details.

• Items in question must be identical.
• Competitor’s price must be available on the day, in the state of purchase and on items purchased in the same quantities.
• Competitor must have item in stock.
• Excludes online offers, trade quotations, liquidations and clearance sales.
• We reserve the right to limit sales to reasonable retail quantities.
• Competitor’s current price must be verified.
• Competitor’s conditions may apply. E.g. Delivery fees, methods of payment, etc.
• Does not apply where price is dependent on a paid membership
• Competitor’s premises must be within 10km of the First Choice Liquor Market store in which you are purchasing